All Extreme Ride | Cycle For Survival
[producer/director]
To promote their new annual All Extreme Ride, Cycle For Survival and Memorial Sloan Kettering Cancer Center tapped me to make a short, evergreen video. Together we identified Josh Gelman as an ideal subject and I wrote the script, as well as helped craft the speech he delivered the morning of the ride. Working with the talented Andy Whitlatch, we devised a lighting package that doubled as set design and transformed the otherwise black box cycling studio into a dynamic set. Unable to interrupt the actual event, we filmed the entirety of the ride portion in only 30 minutes with a small, but nimble crew as it happened live around us.